6 Strategies to Start a Reseller Hosting UK Business

Posted on 2nd January 2020 by Samantha in Ecommerce, Reseller Hosting
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What if you could quit your job and make money on the internet? We know – it sounds like the start of a shady proposition, but people are already making money from reseller hosting UK-based companies. UK web hosts can start enjoying a lucrative career in months!

Why are hosting businesses so profitable?

There are hundreds of millions of websites on the internet. Every website needs to be stored on a server. Web hosting companies maintain servers that they “rent” to website owners. (Hundreds of millions of website owners.)

You don’t need a brick and mortar location to run a reseller web hosting UK business, and you don’t need to spend lots of money on expensive overheads, either. So, you can quite quickly make a lot of money from reseller hosting.

But okay, it’s time to put the brakes on.

Yes, a hosting business can be really profitable, especially when you consider how little capital it takes to start one. But, like any other business, things can be a bit rough for the first couple of months, and you do have to put in a bit of work.

If you’re serious about your business strategy, though, you really can start your dream hosting company, so you can work online and make enough money to live the kind of life you want. It’s not impossible. We’re going to tell you exactly how.

First things first: What is a reseller hosting UK-based company?

Reseller hosting is a great option for you if you want to start your dream hosting company but don’t actually have anywhere to store the servers (or the capital you need to buy them). To start a reseller hosting company, you rent some server space from a reseller web hosting UK company like Hosting.uk.

You then rent this server space to other customers at a price that you set.

(This is the simplest explanation of reseller hosting, but we have a more in-depth article here!)

Six strategies that’ll help you make sure your reseller hosting UK business is actually profitable:

  1. Choose the right reseller hosting UK plan
  2. Think big: Don’t get stuck on the shared hosting market
  3. Create great hosting plans
  4. Spice up your offerings
  5. Add the essentials
  6. Brand and promote your dream hosting business

1. Choose the right reseller hosting UK plan

UK web hosts looking to start their dream hosting company really need to choose the right reseller web hosting UK company.

The right reseller web hosting UK plan will offer state-of-the-art web hosting infrastructure and offer affordable packages that are specifically geared at people who want to start their own hosting businesses.

You don’t need to break the bank to start your dream hosting company, and you shouldn’t. Not when companies like Hosting.uk offer reseller web hosting UK packages for less than £15 per month!

Also, make sure you choose a hosting company that offers White Label Hosting (like Hosting.uk does).

Customers won’t buy from you if they know you’re reselling hosting. Why would they? If you resell hosting, you need to sell it at a higher price than the company you bought it from, which means they’ll pay a higher price than they would if they just bought hosting from whichever company you did.

So, you need to make sure your hosting company lets you use your own logo and branding.

(If this tip makes you feel a bit sleazy, don’t worry. Later in this article, we’ll show you how to add value to your customers, so your product will be worth the extra money!)

You’re also going to need a reseller hosting plan that gives you unlimited domains and sub-domains, unlimited SSL certificates, cPanel, and a free domain reseller account. (Hosting.uk offers all of these!)

2. Think big: Don’t get stuck on the shared hosting market

The shared hosting market is huge. So, UK web hosts who are just starting out usually rush straight into this market without bothering to check out their competition. (And there is a lot of it!)

There are so many other kinds of web hosting (with less competition) that UK web hosts like you can break into. There’s dedicated server hosting, business web hosting, VPS hosting, and these are just a few.

It’s a bit more expensive to rent server space when you choose these kinds of hosting, but this also means that you can charge your customers a higher price than you can when your specialty is shared hosting.

(Not sure of the difference between reseller hosting and shared hosting? Check out this easy-to-read article!)

3. Create great hosting plans

Your customers are all different, and they’ll be attracted by different packages.

So, to attract the most customers, you need to offer packages that various customers will find appealing.

Each package should, ideally, be at a different price point, but you shouldn’t skimp on quality just because you’re offering one package at a lower price.

This is where your creativity will really shine: Think of things you can offer in each package that will appeal to your customers’ differing needs (and differing bank balances).

This will probably feel a bit overwhelming at first, but once you really get started on this step, the ideas will just start pouring in.

Because you’re just starting out, though, you can’t afford to play things too safe. Really break away from the crowd with things like the names of your packages (We’ll get to branding in a second!) and the product combinations you offer in each package.

 4. Spice up your offerings

It’s a good start to offer only hosting services. But there are so many UK web hosts who are already doing that. To stand out, you need to offer more than just web hosting.

Think of things you can offer that make sense for your brand and add value for your customers.

For example, lots of clients who are looking for web hosting also need to create a website. Can you offer web design services? And when they finally get their website up and running, they’ll probably want some visitors. Can you create an SEO tool to help them drive traffic to their website? (The answer to both those questions is Yes, of course you can. You can do anything with enough research and gumption.)

This is where you’re going to really put yourself in your customers’ position and think about the kinds of services you’d want from your dream hosting company. When you know exactly what you’re looking for in a hosting company, offer that to your customers.

5. Add the essentials

Once you’ve created a truly unique product, you can get to work on the boring (but essential) parts of your business:

Your customers will need a way to contact you if they need help with anything, so you’ll need some kind of customer support (even if it’s just your Aunt Liz, who’s kindly volunteered to be your secretary).

You’ll also need tech support (this can be just you and your laptop, in the beginning) and a way for your customers to pay you.

6. Brand and promote your dream hosting business

Your brand is the “personality” of your company.

Is your company a no-nonsense, innovative breaker of barriers in a sea of companies that are all alike, or is it a warm, friendly guide in a land of companies that couldn’t care less about their customers?

Every aspect of your brand design, from the colours you choose, to the wording you use, should tell your customers what your brand stands for.

You could rope in a professional branding consultant for this, but at this stage, you probably don’t need one, and it’s likely safe to trust your gut to decide what feels right for your brand.

You’ll also need to tell people about your business: Promote it on social media, offer to write guest posts for blogs, host a giveaway – do whatever you can to shine the spotlight on your business without being obnoxious (unless, of course, that’s somehow part of your brand).

Wrap-up

Life’s too short to spend it building somebody else’s company. If you’ve always wanted to make money online, this is the perfect time to do it. All it takes is a bit of hard work – and a solid six-step strategy.