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Having a fast website has never been more important than it is today. Especially among mobile site users. 47% of web users expect websites to load within or less than 2 seconds, and 40 percent of people are more likely to leave a site if it takes more than 3 seconds to load. Now imagine these same people on their mobile devices on the go, your site needs to load at lightening speeds to match the speed to match present day expectations. As a website and business owner, a slow website can really hurt your business. Having a sluggish, unresponsive mobile site will negatively impact your conversation rates and revenue. No worries, we’re here to help you with 5 quick ways to mobile site optimisation.
Before going through the steps of optimisation you should test the load speed of your site on a mobile device. There are many easy to use, free tools out there and to get you started, check out these three:
Now that you have tested how fast your website loads, another diagnostic you can run is testing your site against your competitors. One way is to use ‘Which Loads Faster’ to compare your site’s loading speed against all of your major competitors. Aim to be the fastest of the pack.
Another way is to use the following guidelines:
Below 1 second = perfect
1-3 seconds = above average
3-7 seconds = average
7+ seconds = very poor
Now that you know where you need to be let’s help you get there.
As we said earlier, the threshold for website load speed time is 2 seconds, and users have come to expect a certain caliber in load speed time for websites. The aim you want is less than 1 second. In order to speed up your website there are a few things you can do just to affect the load time. Search engines like Google expect your site to load quickly as well and it directly affects your ranking in their mobile first index. How do you directly affect speed?
Un-optimised images can be very heavy, and as a result use a lot of server resources and take longer to load. They ultimately slow down the overall page load time. Images and graphics take up a lot of bandwidth, thus it is crucial to have them adjusted and resized to ensure quick load times. To optimise your images:
Simply remove all unnecessary characters from your source code without damaging or changing its functionality.
“You can also Optimise your CSS Stylesheets for faster loading.”
Make sure to aggregate and clean your CSS. Cascading Style Sheets make websites much more efficient because they allow the browsers to cache style-related information from the .css file directly, removing the need to read that information every time a single page is loaded. Even if Style Sheets are naturally more efficient than HTML tables you can still Optimise the CSS code to make your website cleaner and faster.
Make sure you have a minimal number of redirects. Too many redirects slow down the user’s experience, as it causes the site to reload to the redirected page.
During the early days of mobile design, it was necessary to block these elements in order for faster loading. However, now that smartphones and other mobile devices are built so powerful, it is not necessary to block these elements. As we said above, when using them they should be Optimised for best speeds. Keep your code minified and use css sprites for images.
One of the major contributors to mobile Optimisation is the actual mobile website design. Just because your website is available on mobile phones doesn’t mean it is mobile friendly or responsive. Mobile web design is an art, and a responsive, user friendly page is a must if you want a competitive edge. Here are some ways to use responsive design to enhance your users overall experience and your site’s load time:
Keep your titles and page headers concise and to the point. When it comes to mobile search engine result pages, you don’t have much leg room and so being short, simple and sweet helps a search engine read your site better.
The GoogleBot will understand your site better, and of course your users will too. This will translate to a higher click through rate, and improved rankings on search engines.
If your business is local and includes a storefront along with the online store, localising your site for search engine optimisation is important too. Mobile search is crucial for businesses looking to drive foot traffic into their stores.
By taking action now, you can help make the case for your site and improve your visibility in mobile search.
Ensuring your mobile website is performing at optimised speed is crucial to your overall user experience, traffic, and revenue. Speed up your site to less than 1 second. Continuously test your website speed and improve your site’s coding regularly. Keep SEO in tip top shape. Make sure you provide your website visitors with a seamless experience by improving your website speed and standing out from the crowd.