If your website is offline for an extended time, you may lose potential clients. This period offline is called downtime…
If a visitor left after viewing only one webpage of your website, they bounced. The percentage of persons who leave your website shortly after landing on it is a page’s bounce rate. Not included in the metric is the length of time spent on the page, or why they left.
A high bounce rate is not necessarily saying your content is inadequate, or website poor, but it indicates that you have difficulty converting visitors into customers. It also prevents a high ranking on search engine result pages (SERPs).
You should aim for a bounce rate of around 40%, with between 30% and 50% being an acceptable range.
There are a few key elements to eliminate before proceeding, and they include your web hosting provider. Use a reliable website hosting provider that invests in cloud web hosting to allow you access to resources on demand. Another way your website hosting provider can help you is through virtual private servers (VPS).
Using Web Hosting UK’s VPS would all but guarantee that most, if not all technical issues, are eliminated, thus freeing you to work on optimising other areas of your website for an improved bounced rate. By following the nine steps below, you should have no difficulty doing this.
What is the main contributor to high bounce rates: slow-loading websites! This deserves the number one spot because resources are often expended to increase website traffic and conversion rates. But slow-loading pages render all of that obsolete.
Slow-loading websites not only contribute to high bounce rates, but also create dissatisfied customers (who may never return), and negatively impact search rankings. The accepted load time is under three seconds.
A landing page is a page that opens when visitors click a link from a SERP. The meta-description, or the information that describes what the website is about in the SERP. It also shows that the website has the desired information you initially searched for.
Wouldn’t you be just a little peeved if the landing page did not easily yield the information you want? So will your customers, and do not believe they will try to find it.
All interaction a customer has while on your website is considered the user’s experience. Having worked to have a speedy loading page, the next priority is to create a pleasant overall experience to keep them clicking.
Annoying is the word that is repeatedly used to describe popups. Pop-ups that include automatic audio affect bounce rate the most. On the other hand, exit pop-ups are very useful and non-intrusive. They appear only when the page detects the user is about to leave. These are great for reminding customers that they have not completed their purchase despite having items in their basket.
Text is indispensable on websites, but unfortunately, it can contribute to higher bounce rates. Large blocks of texts are overwhelming, and difficult to skim through. Therefore, use headings, sub-headings, short paragraphs, and try to break up chunks of text with graphics.
Also important is font type and size. There is a 50% chance users will be accessing your website from mobile devices. Poor readability will drive them away.
Calls to action (CTAs) are effective tools to reduce bounce rates, because they navigate visitors to another webpage. But they have to be used effectively.
Similar to CTAs, navigation menus should seamlessly guide visitors to other pages, thus reducing the bounce rate. Remember that the less a visitor has to do to arrive at the end goal, the more likely you are to your increase conversion rate.
Using internal links is another way of navigating customers away from the current page, reducing bounce rate in the process.
External links should open in new windows. Causing them to open in the same window will:
Keyword targeting helps search engines put your website in front of high-value targets who will be more likely to explore your website, in the process reducing bounce rate and increasing conversion.
Irrespective of the device a visitor uses to access your website, the experience should be the same. Mobile use is increasing, and 50% of your customers will use a mobile device to access your website.
Visitors need to have trust in your website’s security if they are to take that final step, and make that purchase. Easy ways you can do this:
There are myriad things you can do to reduce bounce rate and increase conversion rate. While you will not need to do all at any given point, do not give in to complacency, and regularly employ the measures shared today.